The Media Futures Research Centre is an interdisciplinary network of scholars based in the Department of Film and Media Production at Bath Spa University. It supports research on all areas of media production, distribution and reception with an emphasis on contemporary and future developments.
The media landscape is dynamic and fast-moving, and understanding the commercial and cultural impacts of those developments is a critical challenge. The Media Futures Research Centre seeks to place these questions in a broad context: investigating wider developments in the cultural industries, changing conceptions of media audiences, and the role of media communications in shaping the public understanding of key social and political issues.
Current members have specialisms in media industries, audience research, policy, publishing and fan cultures. In addition to pursuing collaborative and individual research projects, we run an annual conference and an ongoing research seminar series. Further information on our projects can be found on this site.